Contents 1. Preheader 1.1 Let’s talk about preheaders 1.2 Use “ALT†Attribute To Describe Your Images 1.3 How to create a great preheader 1.4 Some examples of effective preheaders 1.5 Still not convinced? 2. Header 2.1 The challenge ahead 2.2 Email headers 101 2.3 How to create an effective email header 2.4 How some experienced marketers handle this 2.5 The elements of an effective header 2.6 Wrapping it up 2.7 Does your header grab attention 3. Content 3.1 Selling isn’t done in emails 3.2 Where are you sending people 3.3 The magical 600 pixels 3.4 Using a sledgehammer to crack a nut 3.5 Match up your colors and branding 3.6 Testing works. So do it. 4. Footer 4.1 What does in the footer 4.2 Your unsubscribe link is legally needed 4.3 Another word of caution 5. Help and Information